In early 2009, The Pennsylvania Environmental Council launched a new initiative to recognize businesses in the Philadelphia region who had committed to improving their environmental and sustainability practices. By establishing and communicating discrete tasks businesses can take to reduce their carbon emissions and their overall environmental footprint, the program also provides a framework for businesses who want to go green but aren't sure where to begin. Rock River Star designed and developed the Green Business Program website which enables companies to manage their participation in the program online, from initial signup, to assessing their current state with a carbon footprint calculator, to tracking their progress on a 130 item checklist, to garnering public recognition on a "Basic, Silver, Gold, Platinum" scale of sustainability. Along the way, interactive discussion forums, carbon emissions Q&A features, and community news feed and events calendar provide the information, resources, and support companies need to achieve their green business goals.
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